Have you ever bought a t-shirt that you found great and thought that the company which made it could also have come up with other designs that you can instantly visualize but that were never made? If so, you have the right mindset to start your t-shirt line.
A successful t-shirt line requires creativity, especially when it come to designing the label’s logos, prints and embroideries. If you find the creative part of running your own t-shirt line exciting but lack the million dollar budget to get started then ask yourself:
How can I get started in the fashion business for a thousand dollars?
After all, what do you really need in order to get started? Not a million dollars, no, just a couple of clients, that’s all you need.
What does a potential client, a shop owner, an online retailer, need from you to validate his order?
Each of your potential client needs to see what’s in it for him. He needs you to come up with trendy fashion designs.
That’s a sine qua non condition to make sure that your tee-shirts (or even your jeans, bags or fashion accessories) actually grab the attention of a large public.
Your clients also need to clear a good margin off the products. Therefore you need to be able to come up with great wholesale price conditions for your clothing brand.
Seasoned wholesale buyers will look for guarantees, so the popularity of the design and its wholesale price are only elements of the package. Surrounding these elements are equally important factors such as time of delivery, minimum quantity per order. Number of colors and ability to order only the missing sizes or the missing colors when renewing orders also matter to serious garment buyers.
To get your first wholesale fashion order from your targeted market, you will have to combine all of the above in an attracting package and help your client visualize your product.
Read part II of this article to see the complete breakdown of the costs related to getting started with your own t-shirt line.