Today’s Hip Hop Fashion Brands

Hip hop fashion is everywhere. Hip hop clothing designers have certainly made a mark in today’s fashion. Urban fashion is more than oversize football jerseys, and baggy jeans for men and skintight mini-dresses, and low rise jeans for women.  Actually, urban clothing has evolved over the years to include a wide variety of styles. Just as fast as the music has spread and inspired listeners of all colors and backgrounds, anyone can wear urban wear and look good. Here are some of the top hip hop clothing brands.

  • Apple Bottom Jeans caters to trendsetting women of all shapes and sizes. Being fashion trendy is not easy when you have curves. The motto of Apple Bottoms is “A woman should not try to fit the clothes; the clothes should fit the woman!” Apple Bottoms ultimate mission is to exhibit and accentuate the natural curves of a woman. This unique brand is the mastermind of platinum superstar Nelly. His creative team of designers crafted the perfect fit for different women’s body shapes.  Since the release of Apple Bottoms they have become one of the hottest urban clothing lines that caters to females of all shapes and sizes. The brand is adored by celebrities including Oprah, Alicia Keys, and Ciara. Apple Bottoms is now a full clothing line for women, including not only jeans, but also skirts, shorts, shirts, and even jackets. 
  • Kimora Lee has positioned Baby Phat as the world’s top destination brand for female urban hop hip clothing. Sexy and stylish, Baby Phat, has become a phenomenon in style and fashion with women all over the world. Kimora’s experience as a top fashion model, her marriage to Russell Simmons, her intrinsic sense of style would put Baby Phat at the forefront of the urban luxury movement. Kimora Lee’s lavish designs are sought after by top celebrities including Britney Spears, Lil’ Kim and Alicia Keys.  Baby Phat’s eye-catching clothing represents everything that is feminine, fun, glitzy, glamorous, and sensuous. The line now includes outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola mobile phones and a signature fragrance. Kimora Lee continues to take fashion to new heights. Baby Phat certainly is a lifestyle brand for the glamorous woman who loves fashion
  • Beyonce Knowles, one of the greatest R&B singers of our day has successfully transcended the music industry.  She has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer in the span of about 5 years. Beyonce launched her family’s fashion line House of Dereon in 2004 with her mother Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name “Dereon” paying tribute to Beyonce’s grandmother, Agnez Dereon.
  • Marc Ecko, the creative force behind the Ecko Clothing brand, has pioneered the fashion of the youth culture and global lifestyle brand. The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), EckM Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), EckM Storage (bags and accessories), Marc Ecko Footwear (men’s, women’s, and children’s footwear), Zoo York (skateboarding, extreme sports, and hip hop), EckM Unlimited Boys and Ecko Red Girls lines.
  • Founded by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) represents the common love of music and fashion by its creators. Bevacqua was responsible for the idea for the company and also raised the initial startup capital from friends who worked in the fashion industry.  The independent clothing company was quickly recognized by the hip hop generation, being worn by hip-hop celebrities Kanye West and Chris Brown. According to the founders, the company’s success has been the result of listening to their passions instead of their pockets.
  • Rocawear Clothing represents a borderless, global lifestyle. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. The Rocawear clothing line maintains a focus of providing clever innovation in fabrication, application and design to its customers.  Diversifying from young men’s wear to women’s, juniors, children’s, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of urban lifestyle.
  • Sean John Clothing has grown from a domestic style to international recognition. Diddy brings his acute sense of style to his signature collection of sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The New York Times praises Sean John for its perpetual success. P.Diddy states “Sean John clothing is not looking for a quick hit, but is rather committed to the quality and design of its products. We would ultimately like to be viewed as the future of fashion”.

Duck and Cover Has Emerged As a Very Popular Fashion Brand – Try It

There are various fashion brands that have become immensely popular all around the world. The main reason for the rise in popularity of these brands is the growing consciousness among people to look more and more fashionable. These brands, in fact have become the main desire of the young generation of the present day. A kind of infatuation works among the teenagers regarding the use of branded clothes and accessories. They feel that they can look stylish only by means of wearing branded clothes.

Among several brands, Duffer menswear has become popular. There are several premium fashion brands working under this brand with different names like Duck and Cover, Henleys, Voi Jeans and many more. However, Duck and Cover have succeeded to win the hearts of millions of young generation people with the amazing range of collection. Duck and Cover is basically a designer label. Its innovative design goes with its name. For modern people seeking modern dresses, the collection of Duck and Cover is simply suitable.

These dresses are stylish as well fully functional and can be used for different types of occasion for different types of purposes. Due to the wide range of popularity of this fashion brand, it is not very difficult to get stores of Duck and Cover. Moreover, you can also make a search on the internet to look at the variety of designs and the styles of the dressing collection from Duck and Cover.

Duck and Cover tries its best to satisfy its customers with its new range of collection. The quality of dressing material is simply great to make you feel comfortable at any season. They see to it that along with the brand name, their customers get something of high quality so that it lasts for a long period of time. in fact, their products simply look good and feel great. With Duck and Cover you will be able show of your attitude in a different manner. The fitting will be amazing and the color combination of each pair is dress is wonderful enough to make you confused regarding the dress material you would buy.

You can buy jackets, jeans, t-shirts, shirts, polo shirts, sweaters and many other accessories of Duck and Cover to expose your style. You will stand apart from every one else with Duck and Cover collection and the greatest thing about it is that these collections are quite affordable so as to suit your pocket. The company takes care of the demands of the customer and sees to it that they give a good understanding of the varieties of aesthetic sensibilities that exists in the market. With this aim in mind they perform their business.

Levi’s – Fashion Brand or Denim Icon?

Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi’s. The fortified and unique image of the Levi’s brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi’s can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.

An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one’s life.

On a global scale people look to Levi’s for authenticity, originality and dependability, in other words they see it as the ‘real deal’. Worldwide Levi’s is accepted as an American icon, an idea furthered by creative images of ‘the jeans that built America’ and the global audience put their trust into the Levi’s ‘institution’ that embodies history, innovation and expertise.

As one would expect from a leader, Levi’s justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers’ needs. Respect is not earned cheaply, and an icon is nothing without it. Levi’s through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi’s integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi’s is regularly consolidated.

Another fact that confirms Levi’s iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the ‘biker boys’ cool image, the 70s Levi’s wearing ‘Saturday Night Fever Culture’, clothing the U.S Olympic team and the ‘Blues 501’ popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like ‘Laundrette’, ‘Flat Eric’, ‘Clayman’, ‘Twist’ and ‘Odyssey’ represent milestones in solidifying the global Levi’s appeal and raising its position up on a pedestal, akin to the status of an icon.

Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi’s has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi’s as the denim icon.