Carhartt Jeans – From a Workman’s Wear to a Fashion Brand

Wearing jeans has been a trend for the longest time already. Perhaps, because of the quality and the comforts it brings, jeans have become a staple for people of all ages and sizes. Today, consumers have many brands to choose from ranging from the mass produced to designer jeans. How about you, how many different pairs do you have in your closet?

No clothing company caters to the need of every workman more than Carthartt does. This vision emerged from Hamilton Carhartt’s desire to establish a clothing company that will meet the demands of a harsh environment. In 1889, at the age of 34, Carharrt introduced his first overalls exclusively for use of railroad workers.

Success did not happen overnight for Mr. Carhartt. Although the overalls were an instant hit among railroad workers, the company hired the services of salesmen to peddle the products to the different railroad divisions. Well, in this generation, one would wonder if this strategy will even work. But it did for Carhartt. Why was it a hit among this specific market group? Because only Carharrt carries that zeal of durability and resistance to fire, water and abrasion. Even to this day, Carhartt jeans remain as a workman’s choice of jeans and apparel.

Evolution to A Fashion Brand

Did you know that it was only after a century that Carhartt jeans evolved into a competitive fashion brand? This was all thanks to rap and hip-hop music because everybody started wearing workman’s clothes. From the singers to the dancers, everybody is into wearing their products. The Carhartt epidemic, so to speak, has spread all throughout the country and eventually in key cities all over the world. They were even featured in leading fashion magazines.

The company struggled with a happy problem. They had to turn down their orders from department stores because of its inability to cope with the growing demands of their products. And just as fate would have it, more plants have now been put up and there was increased production.

While it is true that the fad for worker’s clothing has taken ground, the company never lost its primary vision of providing quality jeans and overalls to the American worker. It has even expanded it’s clothing line! Its marketing strategies have been intensified and strengthened. As they call it, the rest is history.

If you are on the lookout for quality denims, then jeans created by the Carhartt company, are something that you should own. For one, they are made to last a lifetime and are tailored to resist wear and tear. Interestingly, to ensure durability, the denim used is thick and double stitched. Although it may be rough at first but after constant washings, it will become softer and more comfortable to wear.

Comme Des Garcons – A Global Fashion Brand

Comme des Garcons means ‘like the boys’ in French. This fashion label is the creation of the amazing Japanese designer Rei Kawakubo, who has made her mark on the fashion world with her own brand of controversial fashion despite having no formal fashion or tailoring training.

Perhaps it is this lack of training that has enabled Rei to create designs that have caused such a huge stir in the fashion world. She has challenged the notion that fashion must be sexy and colourful . She created designs of clothing that are described by some as avant garde by some. In the eighties, she created her vision of fashion in all black clothing that was almost revolutionary at the time. The technical side of Comme des Garcons is handled completely by her pattern makers who are challenged with transforming her designs into reality. The Comme de Garcons label has it’s own very recognisable signature look. The clothing is assymetical and draped across the body in an almost masculine style and feature details such as fraying and holes.

More recent Comme Des Garcon collections have incorporated loud and garish colours but for spring summer 09 Rei has returned to her favourite black.

The label was extablished in 1969 and has since been instrumental in bringing other new talents into the fashion spot light including Junya Watanabe and Tao Kurihara who have both started sub label under the Comme Des Garcons name . The label has also expanded into a huge empire over the last four decades with stores all over the globe and both clothing and perfume lines.

Why Chanel Remains A Popular Fashion Brand

Chanel is perhaps one of the most recognizable fashion brands in the world, especially for women’s fashion. The logo has become a symbol of quality designer fashion and cool chic which many women dream of owning, whether through a pair of earrings, handbags or the fashionable dresses that are worn by celebrities worldwide, as well as those who know their fashion. When a well known celebrity appears on television or just out on the street on their day out with a Chanel product, you can be sure that the demand for that item would instantly increase overnight. With young women, the popularity can even be extremely overwhelming as many stores retailing Chanel products constantly run out of stock for the more popular products.

One of the reasons why Chanel remains so popular with fashionable young women is the simple designs they arrive at for every category of product they have, such as the cute earrings which are constantly sold out, and Chanel handbags which often adorn the arms of movie stars. They may look simple overall, but the designs also exude an underlying sophistication that attracts the female eye. A lot of care goes into the creativity aspects of designing and the production also pays full attention to details. That also contributes to the high regard with which Chanel products are often held, and another reason why they are considered high fashion items.

A measure of how popular Chanel items can be would be the earrings which quickly sell out in stores. Many fans even try to get their hands on Chanel earrings the moment they are released to the public. Some even travel to the Chanel boutiques in different countries in search of these fashion accessories when the store in their own country do not receive any stock. They are willing to pay for the additional cost of travel and currency exchanges that inflate the cost of the earrings, simply because owning and wearing a pair of Chanel earrings automatically signals to the whole world that you have great fashion sense and high taste. Some women might think that an exaggeration, but it can hardly be disputed that having a pair of beautiful earrings dangling from your ears will increase your personal stock in the eyes of admirers.

Not only have Chanel fashion products become a global icon, even the beauty scents produced by the fashion line have established their own place in popularity stakes. Chanel No. 5 has been a top selling perfume since it was first produced and set free on the unsuspecting public. It has remained the top choice for women worldwide who use perfume despite constant new competition from other brands. And the testimony given by men certainly will not lie, as it is also well loved by the opposite sex.

With the wide ranging products that encompass the Chanel catalog, to continue being so popular and recognized as an established fashion brand is testament to the timeless quality of design that the company produces. Without question, the Chanel brand will stay relevant for years to come, and a top choice for both women and men all across the world.