Wearing jeans has been a trend for the longest time already. Perhaps, because of the quality and the comforts it brings, jeans have become a staple for people of all ages and sizes. Today, consumers have many brands to choose from ranging from the mass produced to designer jeans. How about you, how many different pairs do you have in your closet?
No clothing company caters to the need of every workman more than Carthartt does. This vision emerged from Hamilton Carhartt’s desire to establish a clothing company that will meet the demands of a harsh environment. In 1889, at the age of 34, Carharrt introduced his first overalls exclusively for use of railroad workers.
Success did not happen overnight for Mr. Carhartt. Although the overalls were an instant hit among railroad workers, the company hired the services of salesmen to peddle the products to the different railroad divisions. Well, in this generation, one would wonder if this strategy will even work. But it did for Carhartt. Why was it a hit among this specific market group? Because only Carharrt carries that zeal of durability and resistance to fire, water and abrasion. Even to this day, Carhartt jeans remain as a workman’s choice of jeans and apparel.
Evolution to A Fashion Brand
Did you know that it was only after a century that Carhartt jeans evolved into a competitive fashion brand? This was all thanks to rap and hip-hop music because everybody started wearing workman’s clothes. From the singers to the dancers, everybody is into wearing their products. The Carhartt epidemic, so to speak, has spread all throughout the country and eventually in key cities all over the world. They were even featured in leading fashion magazines.
The company struggled with a happy problem. They had to turn down their orders from department stores because of its inability to cope with the growing demands of their products. And just as fate would have it, more plants have now been put up and there was increased production.
While it is true that the fad for worker’s clothing has taken ground, the company never lost its primary vision of providing quality jeans and overalls to the American worker. It has even expanded it’s clothing line! Its marketing strategies have been intensified and strengthened. As they call it, the rest is history.
If you are on the lookout for quality denims, then jeans created by the Carhartt company, are something that you should own. For one, they are made to last a lifetime and are tailored to resist wear and tear. Interestingly, to ensure durability, the denim used is thick and double stitched. Although it may be rough at first but after constant washings, it will become softer and more comfortable to wear.