Tips For Creating a New Fashion Brand

As a child, I was confident that I would be a rich and famous fashion designer when I grew up. If pink nail polish, and designer jeans were the prerequisite, I was surely on my way. Color blocking was not an option in those days. Black shoes were the only staple, so I knew it all. In my first meeting with the fashion design high school, I was quickly shut down because of my inability to sketch. “Well, you would need to know how to draw and sketch,” the middle aged admissions counselor smirked. He then embarked on a fifteen minute lecture as to why my inability to do the latter would make fashion designing a rather formidable task. “Ouch!” My budding ambition, oversized ego, and teenaged self esteem, felt my pain in unison. “Imagine what skills I would need to become a lawyer,” I rationalized to myself.

Fast forward to the world of design software, computers, outsourcing and the internet. I am sure that the inability to sketch wouldn’t be frowned upon as such for fashion designing. It is never too early, or too late to develop your talent and innate ability as a fashion designer. Feel free to indulge in and create your new fashion brand if you are 12 or 55 years old.

Research your market. Who are you targeting?
Get inspiration from the key players in fashion.
Use Skype to set up business meetings. This cuts down on traveling costs.
Use social networks to interview people you know.
These interviews will give you ideas for present and future projects.
What can you contribute to make your fashion unique?
Add the wow factor that will make your designs stand out.
Brainstorm with friends and family to get as many ideas as you can.
Use friends and family for advertising your designs.
Wearing your design helps to get your brand out there.
“Where did you get that top?” This means a potential customer.
You will probably be on a budget, so utilize the internet for its low overhead to start out.
Weigh the advantages and disadvantages of online vs. offline.
Based on the above, choose the method that works best for your fashion brand.
Create a blog to help with your marketing efforts.
A professional website is a must have for your new business.

Once you have everything in order, go fast and hard promoting your new fashion brand. Good results will fuel your motivation, and inspire you to work harder.

Discover a Wide Range of Top Fashion Brands of Designer Clothes in Westfield London

Westfield London Shopping Centre, located in White City/Shepherds Bush in West London, was opened at the end of October 2008. The centre covers a retail floor area of 150,000m², the equivalent of about 30 football pitches.

Westfield London, with its glass roof providing a bright and airy shopping environment, is said to be London’s largest shopping centre, and the largest urban area indoor shopping centre in Europe.

With a distinctive mix and match of designer and high street labels, Westfield London offers the ultimate London shopping experience. There are more than 265 shops from over 15 countries under one stunning roof – plus 16 brands that have never been seen in the UK before.

It also has a new high-end retail area called The Village, retailing brands such as Burberry, De Beers, Dior, Gucci, Louis Vuitton, Miu Miu, Mulberry, and Tiffany & Co – arguably establishing The Village at Westfield London as London’s third biggest luxury retailing centre after the West End and Sloane Square retail destinations.

Westfield London is designed to bring you the latest trends for all seasons. There’s a huge choice of stores to choose from including all your favourite High Street brands and four flagship department stores including House of Fraser, Next, Debenhams and Marks & Spencer.

Men’s fashion stores include:

* Barön Jon which offer a wide range of designer names and famous high street brands including Versace, YSL, FCUK, Milan Collection, Lambretta & Peter Werth,

* Camel Active, which specialises in masculine and modern casual wear.

* David Mayer Naman for the cosmopolitan man who wants a total look uniting international style with Italian taste.

Women’s fashion stores include:

* Blanco, the Spanish brand, which sells fashion clothing and accessories for urban young women

* Coast which specialises in stunning occasion-wear.

* Donna Ida stocks a constantly evolving line-up of top denim labels and you can expect great service along with up-to-date advice on current trends.

Children’s fashion stores include:

* Atelier de Courcelles, which has an innovative and creative concept dedicated to luxury childrens’ wear.

* Polarn O. Pyret from Sweden focuses on smart, functional and playful clothes for babies and children to age 11 years

* Pumpkin Patch provides the ultimate one-stop kidswear that is totally kid-friendly, comfortable and fun.

There are great facilities within the shopping centre to enhance your shopping experience, including:

* Several restaurant areas including:
The Loft, on the second floor, where you will find restaurants such as Byron, Nando’s. Pizza Express and Spaghetti House.

* The Balcony, on the First Floor, where you can enjoy exotic cuisines from Mexico, Japan, Vietnam, India, Italian, Lebanese, and the traditional English Fish & Chips.

* The Southern Terrace Restaurants, outside the main shopping complex, include restaurants such as Balans, Ciao Baby Cucina, Del’Aziz, Fire & Stone, Gourmet Burger Kitchen, The Real Greek, Wahaca and Wagamama.

There are also plenty of cafes and juice bars scattered all over the shopping centre – try Apostrophe or Butler’s Chocolate Café.

There are many comfortable resting areas where you can take the weight off your feet and recharge your batteries before continuing with your shopping.

Westfield London is a children-friendly environment with spacious, pushchair-friendly malls and plenty of lifts. There are three Family Rooms to help deal with meltdown moments when shopping with kids – two on the Ground Floor and one on Level 1 Retail near The Balcony.

Kiddy Cars are free to hire (up to four hours) to keep your kids entertained, and can be picked up from the Concierge Desk on Ground Floor.

If you are accompanying a disabled person, you can book a free wheelchair or motorised scooter and make the most of the wheelchair-friendly malls and restaurants.

It also hosts exciting events such as catwalk shows. At the end of September 2009, Westfield London teamed up with celebrity stylist William Baker to create a catwalk show – Westfield London Style 2009.

If you missed the fabulous catwalk show,here are some of the images he sent down the catwalk.

Westfield London is a popular shopping complex with the locals as well as visitors. Make Westfield London one of the “Must See” places next time you visit London.

How to get there.

By Tube

Four Underground stations provide easy access:
– Shepherd’s Bush and White City on the Central line
– Wood Lane and Shepherd’s Bush Market on the Hammersmith & City line.

By Bus

Bus routes 31, 49, 207, 237, 260, 607 and C1 will run from their current terminus at Shepherd’s Bush via the Westfield Interchange and on to terminate at the White City bus station. Route 148 will run to the bus station via Wood Lane.

Shepherd’s Bush also continues to be served by buses 72, 94, 95, 220, 272, 283, 295 and N207, to bus stops within a short walk of Westfield London.

Ladies’ Common Fashion Brands

Nowadays people treat perfumes as a must for their wardrobe and make up. It is not just the women who do this but it is now spreading to men as well. Perfume must be worn daily to enhance sophistication and classy dressing. Since perfumes will make you smell good, everyone will want to be near you.

Women like to choose a particular type of perfume that they form a habit of wearing everywhere they go. It is good but you can make it even better if you can make the mixing of different aromas into one fantastic scent work for you. It will enable you to make a fashion statement of your very own. Have a look at the greatest names in the ladies perfume world.

A look at Lovely by Sarah Jessica Parker will show you why it is the most popular with ladies, a habit that will be here for quite a long time still. Compare this to Armani’s Aqua di Gio and you will understand why these two are the greatest scents on earth for ladies.

If Armani is a giant in fashion industry it is the same for perfumes, for both men and women.

The single mention of Armani Code rings a bell with all women. It gives you a little whiff of wood, ginger and honey all wrapped up in one spray.

Most ladies find Lacome’s Attractio quite irresistible because of its rich scent, and then there is the Flower Princess from Vera Wang which is also very luxurious. It has some citric and flower smell. Older women go for Eternity but the younger ones like the fabulous Curve Kicks made by Liz Clairborne.

Ever fresh scent of Lacoste’s Touch of Pink is loved by women who are very active. Opium promises oriental sophistication.

Now you can understand why nobody should have any excuse for not wearing one scent of perfume or the other. The stores are awash with all types to suit every taste and preference. If you can know which particular type suits you, it will become your style and fashion.